AI Fraud in Insurance

Deepfake detection: How insurers protect themselves from AI fraud

19 Aug 2025

Deepfakes have become a major challenge for insurers, as AI-generated images and videos are now so realistic that even experts struggle to detect them. Traditional visual checks are no longer sufficient; specialized forensic tools are needed to identify subtle algorithmic artifacts invisible to the human eye. Studies show that humans often perform no better than chance at spotting deepfakes, and suspicion alone can undermine the credibility of real images. Industry-specific solutions, like Finanz-DATA’s fraudify platform, combine classical forensics with AI trained on real insurance cases to reliably detect generative image fraud. This highlights the growing need for advanced, domain-tailored detection methods in the insurance sector.