Global Life Insurance Innovations and Market Trends

Octopus Legacy partners with Shepherds Friendly to launch life-insurance proposition

10 Dec 2025

Octopus Legacy has teamed up with Shepherds Friendly to launch a new life insurance product in the UK, targeting the large number of adults without coverage—54% overall and 68% of those under 35. The offering simplifies the process with clear, conversational questions and technology that removes traditional hurdles like medical exams and paperwork. Customers can add Life Insurance Plus for access to estate planning and a bereavement concierge. Octopus Legacy CEO Sam Grice emphasized that the product is quick, simple, and customer-focused, providing immediate peace of mind and practical support for families.

Ageas Federal Life Insurance unveils its new brand identity

9 Dec 2025

Ageas Federal Life Insurance has launched a new brand identity as part of its transformation, combining Ageas Group’s 200-year legacy with Federal Bank’s century-long trust. The refreshed brand emphasizes simplifying insurance, strengthening emotional connections, and expanding financial protection in India. The new logo, featuring two arcs, represents protection and support throughout life. Jude Gomes, MD & CEO, stated that the brand reflects care, optimism, and the mission to make every promise possible, while brand ambassador Sachin Tendulkar highlighted the insurer’s commitment to securing families’ futures.

IndiaFirst Life signs bancassurance deal with DNS Bank

9 Dec 2025

IndiaFirst Life Insurance has partnered with Dombivli Nagari Sahakari Bank (DNS Bank) to offer the bank’s customers term, savings, and retirement life insurance products. This marks DNS Bank’s third major tie-up in the life insurance sector. Varun Gupta, IndiaFirst Life’s CDO for bancassurance, highlighted that the partnership will expand the insurer’s distribution and presence in the state. DNS Bank directors noted it will also provide customers with a wider range of life insurance options and improved protection.

OECD Global Report: Insurance Profitability Surges in 2024, Highlighting Market Risks

8 Dec 2025

The OECD Global Insurance Market Trends 2025 report highlights a recovery in global insurance profitability in 2024, driven by easing inflation and strong financial markets. Life insurance saw robust premium growth of 11.9%, while non-life insurers improved underwriting profits, with premium growth outpacing claims and a combined ratio under 100% in most jurisdictions. Key systemic risks identified include macroeconomic volatility, climate-related catastrophes, and cyber threats. India’s insurance penetration remains low—4.2% of GDP overall, with only 1% for non-life—leaving citizens and assets highly exposed to climate risks. Regulators are urged to strengthen pricing and reserving standards for climate vulnerabilities to maintain long-term solvency despite current profitability gains.