Life Insurance Trends: Gen Z Hesitation, Economic Pressures, and Global Market Innovations

Gen Z Canadians face highest financial anxiety, but many still uninsured: Survey

18 Sep 2025

A 2025 Blue Cross study found many Canadians, especially younger adults, view life insurance as both financial protection and a source of peace of mind amid rising stress from inflation, housing costs, and economic uncertainty. Insured individuals reported feeling more in control and prepared for unexpected events, while many uninsured, particularly Gen Z, risk financial vulnerability but face barriers like cost, debt, and limited understanding. Workplace coverage often feels insufficient or insecure, leaving gaps if jobs change. The study highlights an opportunity for insurers to offer simpler, portable, and affordable products to better meet the needs of younger Canadians.

Younger clients push back on life insurance, forcing advisors to rethink approach

16 Sep 2025

A new report shows that many younger adults are opting out of life insurance, viewing it as misaligned with their current needs, costly, or offering limited immediate benefit. Traditional life events like marriage or parenthood are no longer key drivers, though life insurance remains relevant for estate planning and wealth transfer. Younger consumers increasingly expect “living benefits” such as wellness incentives, emergency funds, or fertility support, and prefer digital, data-driven, and portable policies. The study suggests insurers must rethink products and marketing to demonstrate near-term value, while financial advisors should emphasize flexibility, integration with broader financial planning, and personalized digital solutions.

Economic, political uncertainty impact life insurers

16 Sep 2025

Economic and political uncertainty is affecting the life insurance industry, influencing product development, distribution, consumer behavior, and profitability. Rising interest rates, inflation, and regulatory changes may lead consumers to favor term policies over permanent coverage or delay purchases altogether. LIMRA studies show high financial stress among adults, with cost and competing priorities deterring life insurance ownership. Industry experts at the 2025 LIMRA Annual Conference will discuss strategies for navigating these challenges and predicting how carriers will respond to ongoing economic and regulatory pressures.

Taiwan: Major life insurers register profits in August

15 Sep 2025

In August 2025, six major Taiwanese life insurers posted a combined after-tax profit of NT$16.73 billion ($552 million), marking an 11.8-fold increase compared to August 2024, largely boosted by the weakening Taiwan dollar. Despite this strong monthly performance, profits for the first eight months of 2025 totaled NT$71 billion, down 68% year-over-year. Insurers are increasingly focusing on higher-margin protection-type plans amid volatile investment returns. Overall, the sector shows resilience despite ongoing currency and market fluctuations.

Innovations Revolutionizing Thailand’s Insurance Industry for Citizen Protection

13 Sep 2025

Thailand’s life insurance market reached THB 633.4 billion in 2023, driven by rising demand for health riders, flexible coverage, and a growing middle class, with Gross Written Premiums for non-linked products up 4.3% and projected to grow 3.7% in 2024. FWD Life Insurance, serving over 13 million customers, leads the market through innovative digital platforms, AI-driven product customization, and strong bancassurance partnerships, notably with Siam Commercial Bank. The company was recognized as Thailand’s Most Innovative Insurance Customer Center for its customer-centric approach and multi-channel distribution. Continued investments in digital engagement, operational efficiency, and tailored insurance solutions are expected to strengthen FWD’s leadership. By 2028, the sector could reach USD 23 billion, supported by rising life expectancy and increased insurance awareness.