Pet Health in Focus: Innovation, Insurance Expansion, and Cost Awareness

Digital Pet Insurance Market Is Booming So Rapidly | Trupanion; Nationwide Pet Insurance; ASPCA Pet Health Insurance

5 Jan 2026

The global digital pet insurance market is projected to grow from $9.8 billion in 2025 to $24 billion by 2033, at a CAGR of 11.9%, driven by rising pet ownership, higher veterinary costs, and demand for convenient digital solutions. Key trends include AI-driven claims processing, app-based policies, subscription models, and preventive care coverage, while challenges involve regulatory differences, fraud detection, and low awareness in emerging markets. North America currently dominates the market, with Asia Pacific expected to grow fastest. Opportunities exist in tele-veterinary services, wearable pet health data integration, and expansion into emerging markets. Leading companies include Trupanion, Nationwide, ASPCA Pet Health Insurance, Pets Best, and Lemonade Pet Insurance.

Products+Services360: AI-powered predictive pet health tool and other products

5 Jan 2026

Recent veterinary innovations include Chi Dog’s cooked cat meals for kidney, heart, and digestive health; Pumpkin’s AI-powered Pet Health Predictor, which forecasts breed-specific conditions and care costs; and Zoetis’ Vanguard Recombishield, a recombinant kennel cough vaccine for dogs. Adoro Pet Insurance now offers accident, illness, and optional wellness coverage in 28 U.S. states with digital reimbursements. Gerosynth Labs introduced Mytulin EQ, a nutritional supplement supporting equine immune and musculoskeletal health, while Dechra launched Solovecin, a long-acting generic antibiotic for canine and feline skin infections. These products reflect growing integration of technology, nutrition, and preventive care in pet health.

HK pet owners underestimate vet costs by 119pc: survey

5 Jan 2026

A recent survey by virtual insurer OneDegree found that 26% of Hong Kong pet owners underestimate veterinary costs for serious illnesses by 119%, with nearly half having no savings and almost 60% lacking pet insurance. Owners often assume their pets’ visible health reflects overall well-being, leaving them unprepared for sudden conditions like heart failure or stroke, which can cost over HK$75,000 in six months—far above typical expectations. Alternative treatments such as acupuncture or traditional Chinese medicine show even larger cost gaps, up to 879%. Experts warn that rising vet costs and lack of planning can lead to financial strain or pet abandonment. They recommend that owners, especially of pets aged eight and older, maintain at least HK$100,000 in medical reserves.