Pet Insurance Developments: Market Growth, New Launches, and Rate Changes

MetLife Pet partners with The Animal Foundation

10 Dec 2025

MetLife Pet Insurance has partnered with Las Vegas’ The Animal Foundation to provide 30 days of coverage to every new pet adopter. The program offers immediate protection against unexpected veterinary costs, along with app-based tools for managing policies, submitting claims, and 24/7 vet chat. The initiative builds on MetLife’s work with over 100 shelters nationwide, helping families manage early pet-care expenses and ensuring timely medical attention. The Animal Foundation highlights that the support gives adopters confidence while caring for new pets. MetLife’s customizable plans include preventive care, dental, and accident or illness coverage.

adoro, a New Kind of Pet Insurance, Launches in 28 States

9 Dec 2025

adoro Pet Insurance, a new U.S. company founded by industry veterans Gavin Friedman (CEO) and Tricia Plouf (President & COO), has launched in 28 states and plans to expand nationwide. The company offers clear, customizable pet coverage, including exam fees and rehabilitation, with stable premiums and fast claims paid via Venmo or bank transfer. Majority-owned by Griffin Highline Capital and Badger Equity, adoro’s policies are underwritten by Crum & Forster. The insurer aims to simplify pet insurance, focusing on what matters most to pet owners without unnecessary add-ons. Coverage includes accident and illness protection for cats and dogs, with optional wellness plans.

Florida clears 12 pet insurance rate hikes averaging 9.25%

4 Dec 2025

Florida regulators approved 12 pet insurance rate increases for 2024, averaging 9.25%, due mainly to rising veterinary costs outpacing inflation. Major insurers like Metropolitan General and Chubb received double-digit approvals, reflecting prior-year trends and claims experience. The frequency of claims varies by product design, such as per-condition versus per-visit deductibles. Meanwhile, the North American pet insurance market continues to grow, with insured pets up 12.2% to 7.03 million in 2024 and premiums rising 20.8% to $5.2 billion. Florida remains the third-largest U.S. state for pet insurance, representing over 6% of insured pets and market premiums.