Rising Importance of Travel Insurance Amid Growing Risks and Changing Consumer Attitudes
Travel insurance is no longer a ‘nice to have’
5 Nov 2025
With increasing risks of wildfires and other travel disruptions, comprehensive travel insurance has become essential. Events like wildfires, strikes, and flight cancellations can quickly upend travel plans, leaving holidaymakers facing unexpected costs and delays. Travel insurance offers protection, covering medical emergencies, trip cancellations, or the need for alternative accommodations. As the travel landscape becomes more unpredictable, having the right insurance policy in place is crucial for ensuring peace of mind and financial protection. In today’s volatile travel environment, insurance is no longer optional but a necessary part of any trip.
Cover-More Travel Insurance appoints Supermassive as new agency partner
5 Nov 2025
Cover-More Travel Insurance has appointed Supermassive as its new strategic and creative partner after a competitive pitch. Supermassive will lead the development of a major brand campaign launching in December 2025 and oversee the brand’s social media, influencer activities, and NRL partnership. The agency impressed Cover-More with its creative and strategic approach, aiming to elevate the brand’s “we care more, so you can worry less” message. This partnership adds to Supermassive’s growing success, following multiple new business wins and high-profile awards in 2025.
Insurance-Ukraine.com Launches Fast Online Travel Insurance for Foreign Visitors to Ukraine
5 Nov 2025
Insurance Ukraine has launched an online platform that provides fast, official travel insurance for foreign visitors to Ukraine. The service offers multilingual support and instant coverage, ensuring travelers meet legal requirements for entry and stay. Policies cover medical emergencies, hospitalization, evacuation, and war risks, with coverage limits up to EUR 30,000. The platform is entirely digital, allowing travelers to apply, pay, and receive their policy within minutes, simplifying the insurance process for tourists, business travelers, and long-term visitors.
Gen Z and Millennials Understand Benefits of Travel Coverage, But Are Less Likely to Be Covered
3 Nov 2025
A recent Blue Cross survey reveals that while Gen Z and Millennials understand the benefits of travel coverage, only 43% of Gen Z and 39% of Millennials feel it gives them peace of mind when traveling. Nearly a quarter of Gen Z and 12% of Millennials don’t purchase travel insurance at all. Despite the potential financial risks of unexpected medical costs or disruptions like flight cancellations, young travelers prioritize other factors, such as extra cash, over coverage. Manitoba Blue Cross offers affordable coverage, with plans ranging from $30 to $60, providing protection against medical expenses, lost luggage, and trip cancellations, aiming to reduce stress for travelers.
